EBU says that while providing a suitable legal framework to facilitate the digitization and dissemination of works is key for Europe’s creative economy, the Directive only resolves a few very specific situations. According to the EBU, the Directive stops short of providing a genuine solution for licensing valuable television and radio archive material.
A number of practical measures are still needed to boost Europe’s creative economy, such as technology-neutral licensing systems for the transmission of programmes in the digital environment, legal certainty for broadcasters’ online services across borders, and the cross-border recognition of national rights-management solutions. The EBU is still waiting for a solution to online rights’ licensing that takes the specific activities of broadcasters into account.
The EBU believes that the recently published Proposal for a Directive on Collective Rights Management and the follow-up to the Green Paper on the Online Distribution of Audiovisual Works show European institutions’ determination to find further solutions to adapting copyright to the digital economy.
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