YouTube is introducing YouTube Trends, which, in a video on the site describes itself as a "scientifically enhanced way to understand YouTube." The new technology will "detect viral media vibrations" to understand what videos are 'trending' - in other words, what everyone is watching.
"With 35 hours of video now being uploaded to YouTube every minute, keeping up with the latest goings-on around here can be a challenge," the YouTube blog reads. YouTube Trends aims to highlight the 'best' videos, based on who's watching them. It provides the top 10 trending videos and the top 10 trending topics.
The Trends Dashboard allows you to search for the most viewed and most shared videos by country, or city in the US, by age, and by gender. You can directly compare up to three different searches and the Dashboard can highlight which videos lists have in common, for example.
An accompanying blog goes into more detail about the videos and trends and their cultural significance. Currently, it is providing the top 10s of 2010 in different categories.
Like Twitter's Trending Topics and search function, YouTube Trends provides an interesting insight into what people are talking about right now. Maybe not as useful as Twitter for journalists trying to assess the national or international reaction to an event, but there will surely be instances in which it is helpful.
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