2012 Olympics to air in 3D

London's 2012 Olympic Games will be the first to be broadcast in 3D, Olympic organisers and technology company Panasonic have announced.
At the IFA technology conference in Berlin, Olympic broadcasting services managing director Manolo Romero said the plan was to distribute more than 10 hours of 3D Games footage around the world every day. The opening and closing ceremonies will be broadcast in 3D, as will more than 12 sports, Romero said.
Panasonic, which has provided camera equipment for the Olympics for two decades, will supply the 3D kit for the London Games. The Japanese company is also very keen to sell the 3D television sets that are needed to view such content.
Reports in the UK suggest that 3D sales accelerated relative to other high-definition sets over the summer. The BBC said on Monday that it is considering broadcasting the men's 100m final of the Olympics in 3D, but would not broadcast the whole games in the format as this would interfere with the HD quality that must be in place for the broadcasting of the whole Games.