It's seen a recent influx of trendy five-star hotels, including Six Senses Kaplankaya and Ian Schrager's Bodrum Edition.
The hot new under-the-radar luxury travel destination is the seaside city of Bodrum, Turkey.
The port city has been dubbed the "St. Tropez of Turkey" for its luxury hotels, beach clubs, food scene, and the abundance of superyachts drifting in its turquoise waters. While Europeans have been vacationing there for years, it's long been overlooked by American travelers.
Both Condé Nast Traveler and Bloomberg named Bodrum one of the best places to travel in 2019, with Bloomberg suggesting travelers skip "overdeveloped Bali in favor of Bodrum, where a five-star-resort renaissance is under way." The publication pointed out the recent high-profile openings in Bodrum of trendy luxury resorts such as Six Senses and Edition Hotels.
"With slick infinity edge pools facing the Aegean, celebrity-approved beach clubs, spas with steamy hammams, and sunbathing nooks shrouded by olive groves, the see-and-be-seen destination is a revitalized alternative to St. Tropez and Mykonos," Bloomberg wrote of Bodrum.
Here's what it's like to vacation in Bodrum.
Bodrum, Turkey, is an increasingly popular luxury travel destination, earning comparisons to European hotspots St. Tropez on the French Riviera and Mykonos in Greece.
The city is located on the Bodrum Peninsula on Turkey's southwest coast, on the shores of the Aegean Sea.
Bloomberg named Bodrum one of the best places to travel in 2019. "With slick infinity edge pools facing the Aegean, celebrity-approved beach clubs, spas with steamy hammams, and sunbathing nooks shrouded by olive groves, the see-and-be-seen destination is a revitalized alternative to St-Tropez and Mykonos," the publication wrote of Bodrum.
Mandarin Oriental may be the classic, but the past few years have seen openings of several trendy new luxury hotels, including Lux Bodrum, Nikki Beach, and Bodrum Edition, a boutique hotel from Studio 54 cofounder Ian Schrager.
LUX Bodrum sits among landscaped gardens and offers 91 rooms and suites, 19 residences, and a one-of-a-kind villa.
A night's stay ranges from as low as about $260 per night for two people for a Sea Front Room, all the way up to more than $4,200 for the Presidential Villa, which comes with a private garden and swimming pool.
In June 2018, another of-the-moment luxury hotel brand, Edition, opened a location in Bodrum.
Bodrum Edition is only open in the summer months and rooms start at $761 per night.
The pool at Bodrum Edition overlooks the Aegean Sea.