6 CORPORATIONS CONTROL 90% OF THE MEDIA IN AMERICA

15 JUN 6 CORPORATIONS CONTROL 90% OF THE MEDIA IN AMERICA

With so many channels to surf through and so much great programming, why can’t we find anything to watch? 90% of what we watch, listen to and read is owned by 6 companies. That’s a large percentage to just be divided by a factor of six. 30 years ago 90% of media was held by 50 different companies,which is what most people would assume it would be now, but thanks to mergers and buyouts, it’s down to 6 major companies (until someone else buys another). The reason we never find anything new on TV is that 70% of what is on cable is owned by the ‘Big 6.’ That’s 1 out of every 5 hours of television. Comcast now owns 51% of NBC, while GE owns 49% (even though the infographic states that GE owns Comcast), further controlling the market with a top cable provider and a top cable channel.

Here is another infographic depicting how much of the market the Bilderberg Grouphas an impact on by letting these major corporations network with each other. If you aren’t sure what the Bilderberg Group is, it’s an annual, unofficial, invitation-only gathering, where powerful companies meet and discuss the current happenings.

NOTE: This infographic is not completely up to date and is missing some key transactions. GE does not own NBC (or Comcast or any media) anymore. So that 6th company is now Comcast. And Time Warner doesn’t own AOL, so Huffington Post isn’t affiliated with them. It still shows how much of a monopoly the ‘Big 6’ is.

In a market so monopolized, it can be hard to cut through the red tape and get past dominant gate keepers. In an environment like this, a company needs to have a clear marketing strategy if it can hope to have any marketing success. A company needs to have strategic goals to reach their audience. Without this focus, marketing efforts can be lost in the void of noise, that is the marketing world. To kick start this process, click below to learn how to make strategic, SMART goals for your company.

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