Wednesday, October 10, 2012

SONG OF THE YEAR AWARD TO ADELE



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Adele has been honoured by the US music industry for the success of her hit song Rolling In The Deep.
The track, co-written by producer Paul Epworth, was named Song of the Year at the event in London hosted by licensing body Broadcast Music Inc (BMI).
The song was the most-played on US TV and radio in 2011, notching up 1.35 million airplays.
Since release, its two million airplays is the equivalent of being played back-to-back for more than 12 years.
It had great success in the US, where it spent seven weeks at the top of the Billboard Hot 100 and remained on the chart for 65 weeks.
Adele was also awarded two other prizes from her hits Someone Like You and Set Fire to the Rain for being among the most-played pop songs last year.
British songwriter Fraser T Smith, who was recognised for co-writing the latter track, said he was "very proud of" the award, noting, "writers are the unsung heroes" of the music industry.
But the writer, who is currently working on new albums for Katy B and Lily Allen, said he was happy to stay in the background.
"The reason a lot of us do what we do is we like taking a step back. When you see the rigours of being an artist, you count your blessings. Us writers, we feel quite comfortable in the darkened, dingy studios."

Tinie Tempah - who was recognised for his hit Written In The Stars - said success in America was "incredible", and that he had "never imagined" his song being used at the SuperBowl.
Other British artists who were honoured for their US success included Tinie Tempah and Coldplay, and Irish band The Script.
The Londoner, who is working on his second album, said he didn't feel pressure to follow up the top 40 hit.
"It didn't put pressure on me, it gave me confidence," he told the BBC.
He added the new record, Demonstration, would be out in February 2013, but refused to comment on reports that Chris Martin and Kanye West would make guest appearances.
Nearly 20 other acts were honoured for reaching milestones in US airplay including Peter Gabriel, Elton John, Seal and Irish band Snow Patrol, who achieved three million plays of their hit Chasing Cars.
Jack Bruce, singer and bass guitarist in 1960's supergroup Cream also won a medal for three million plays of the psychedelic rock song White Room.
"It's amazing, isn't it?" he said. "I remember writing it as if it were yesterday, which it wasn't."
Asked if bandmates Eric Clapton and Ginger Baker could put their differences aside to reform the band, Bruce said: "I don't know".
"I'm very busy doing my own things," he added, "but if something like that happened, I'd be really quite happy to take part".
The Police also received five awards for their hits, including a medal recognising 11 million airplays of 1983 song Every Breath You Take.

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