Orange County still had orange groves in 1955, but the suburbs of postwar Southern California were fruitful and multiplied. And Schuller’s success exploded with them.
Television was a natural fit for a pastor fluent in spectacle and the mythology of self, and in 1970, Schuller took his sermons wide with his “Hour of Power” show. By the 1980s, it was
the most-watched weekly religious program in living rooms across America.
Forget fire and brimstone, this was a gospel of optimism — or “possibility thinking” — that could later be repackaged into bestselling books. At the peak of his reach, Schuller would preach weekly to
as many as 20 million viewers in nearly 180 countries.
Schuller was undoubtedly a visionary and an empire builder, but his ascent was also perfectly timed to coincide with larger societal shifts for Californians in the latter half of the 20th century.
He began his car-culture-centric, drive-in sermons in the fledgling Southern California suburbs during the same year Disneyland opened its doors and Ray Kroc launched his first McDonald’s restaurant. The Crystal Cathedral building was completed in 1980, the same year Rick Warren started Saddleback Church in southern Orange County. There are now more megachurches in California than in any other state, with the majority of those congregations lodged in the suburbs between Los Angeles and San Diego.
Schuller retired in 2006, and his ministry, like many things near and far from God, ended in all of the usual ways. There was the overly aggressive expansion, the aging congregation, a botched line of succession and all of the money owed to creditors. The Crystal Cathedral Ministries filed for bankruptcy in 2010. The Roman Catholic Diocese of Orange bought the property, which also includes structures designed by Richard Neutra and Richard Meier, two years later.
Schuller died in 2015 at age 88. But his grand creation, now renamed
Christ Cathedral, seems to still have an uncanny ability to reflect the changing tides of Southern California. After a
$72.3-million renovation, the cathedral will be officially dedicated as the new seat of the Roman Catholic Diocese of Orange next week. The
interior will look quite different from the backdrop Americans once saw on their television screens. But Orange County itself looks radically different from the image of affluent homogeneity that has long dominated public consciousness.
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