How can we distinguish between fake video and genuine audiovisual material which is trustworthy? Synthetic video is becoming more sophisticated by the day - so are the risks for audiences as well as media professionals to be misled. The BBC Blue Room Lab will show it all at the CIRCOM Annual Conference in Novi Sad – from face swapping on the Internet to deep fakery such as imposing faces onto somebody else’s bodies in video materials. All of it can be done by users and consumers. The BBC researchers and developers offer their vision of the rising problem: “The challenge we face is what can we do to know for sure if content is faked, manipulated or verified as authentic. The detection of content created to mislead and how it is spread is vital. Combining established research skills and emerging artificial intelligence offers the possible solution”. By the way, it is not all that bad – BBC Blue Room will show you how one can be multilingual for good purposes too! Jacob Markham, Melissa Wood and Shayan Sardarizadeh from the BBC Lab will be with us all the time during the Conference to lead everyone who is curious enough through the advantages and the perils of synthetic video and audio.   REGISTER HERE for the CIRCOM Conference in Novi Sad on 30-31 May! True or Fake - enter the Blue Room to see it with your eyes! Let’s think and speak about it!