SOCIAL RADIO STATIONS TO LAUNCH IN US

Jelli announced Sunday it will launch in June 2011 the world’s first terrestrial radio stations completely powered by the social web. In a first for traditional broadcasting, Jelli’s social radio platform will take over all programming operations of two terrestrial radio stations in Las Vegas under a multi-year agreement. Las Vegas is the first market to launch Jelli as a revolutionary, new 24-hour radio format. On KHIJ-FM and KVBE-FM, listeners will be able to choose in real time every song that plays on the air via Jelli’s website or Jelli’s free iPhone app. One station will generally play Pop music, and the other Rock music, but both will be branded “Jelli.” Jelli users can vote for songs, share songs on Twitter and Facebook, discuss what is playing with the other community members, and use two unique Jelli “power-ups,” a Rocket and a Bomb, to further influence what will play next. In addition, users will be able to access a much broader selection of music than is typical on the radio, and connect with other music fans around special nightly segments. KHIJ-FM and KVBE-FM will be completely automated by Jelli’s unique cloud-based platform, which enables local broadcasts to be easily customized and shaped to local tastes while being managed on a centralized basis