What Hollywood Can Learn From Barbenheimer |
Perhaps we shouldn’t be too shocked to see an IP-friendly, relentlessly advertised comedy and a splashy Christopher Nolan movie clean up at the box office. But as Richard Lawson writes, Barbenheimer is a welcome jolt: “It was beginning to seem that no nonfranchise movie would ever be a blockbuster again. Then along came a living doll and the inventor of the atomic bomb to prove us wrong.” In the wake of Barbie and Oppenheimer’s cultural dominance, Hollywood’s powers that be will be dying to replicate their success. But will they wind up taking the right lessons from this phenomenon? |
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