Kids grow up fast. Literally. My three-year-old daughter seems to grow out of a new set of clothes with each season. That phenomenon helps explain the huge interest in my colleague Dominick Reuter’s story this week on a parenting hack at Target.
The retail giant offers one-year returns on own-brand items, including Cat & Jack children’s clothing. Parents have taken to TikTok to share their stories of returning items to Target, no matter if they’re stained, ripped, or simply too small.
Target’s chief growth officer, Christina Hennington, highlighted the kids brand on the company’s earnings call on Wednesday, emphasizing the returns policy and noting Cat & Jack is now generating $3 billion in sales a year.
The policy is also striking as a business strategy. The returns are conducted in store, helping generate additional foot traffic and giving Target a chance to sell parents craft supplies, groceries, or a soda at the checkout every time they return their kid’s clothes.
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