Noom sells psychology-driven weight loss — but former employees say they were unprepared for and overwhelmed by users' eating disorders, depression, and trauma.
The popular weight loss app pitches itself as using psychology to address the root causes of weight gain, helping users reframe their thinking around food and eating habits.
According to interviews with more than 30 people, Noom attracted users who appeared to be suffering from psychological problems. And while Noom doesn't advertise therapeutic services or eating disorder treatment, its emphasis on psychology can make it hard to tell the difference.
Noom's coaches lacked the qualifications, preparation, and training to be psychological counselors — but still often found themselves working with clients who exhibited complex and sometimes frightening behaviors.
"Working there truly hurt my mental and physical health, even though that's what the company preaches," one former coach said. "All I could think about is the messages from people who desperately need support piling up."
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