In Brief • Reaching out to news avoiders • CIRCOM Regional being presented at the Jubilee Conference of the Sofia University’s Faculty of Journalism and Mass Communication   • Training - Stepping Up for women leaders • New CIRCOM Reflections is out – on AI and new kind of journalism Reaching out to news avoiders In late October CIRCOM Regional tackled head and front an important problem which media  nowadays face – the news avoidance. “Reaching the News Avoiders” webinar was innovative by its approach and tackling of the problem. Hosted by BBC producer & broadcast trainer Jules Hyam, and led by Emma Lofgren – editor at the Swedish media outlet The Local and the audience analyst at the BBC James Coatsworth, the webinar offered a comprehensive review of the problem. They looked in to reasons why people avoid news, what are the topics that are not interesting for the viewers. It turned out that local and regional news are still part of the flow of information that is interesting for the audiences and the users. An interesting and stimulating conclusion for Members of CIRCOM Regional! On the other hand, Emma Lofgren showed how constructive journalism may be used in the public interest and to attract audiences.   Watch the “Reaching the News Avoiders” webinar HERE CIRCOM Regional at the Jubilee Conference of the Sofia University’s Faculty of Journalism and Mass Communication The Secretary General of CIRCOM Regional Fernando Ojea took part in the Jubilee Conference of the Sofia University’s Faculty of Journalism and Mass Communication. Held for the 5th consecutive year this international online forum was part of the events to mark the 50th anniversary of the foun-dation of the most influential school of journalism in Bulgaria. At the opening session Mr. Fernando Ojea congratulated the academia community on this occasion and presented CIRCOM Regional and the activities of the activities of our widely respected professional association of European regional television media. In one of the plenary sessions a separate research “Usage of Artificial Intel-ligence in regional televisions of Europe - concepts, visions and case studies” presented the CIRCOM’s approach to AI during the last five years. Training - Stepping Up for women leaders On 16-18 October the workshop “Stepping Up” – a dedicated training for women leaders, took place in Strasbourg, France. It was hosted by CIRCOM Regional Member France 3 Grand Est, part of France Télévisions. The training, led by Linda Hermansson of SVT and Gordana Škaljac Narančić of HRT, offered a safe space in which to share the challenges of being a team leader for women who are new in management. It helped them develop confidence in themselves and in their leadership. Eleven participants from eight countries took place in the training. It was held for a third consecutive year and proved to be a successful format which brought about diversity and inclusiveness in media management. Reminder – CIRCOM Reflections on AI Shaping a New Kind of Journalism Artificial Intelligence Shaping a New Kind of Journalism is our latest CIRCOM Reflection. This long read focuses on how CIRCOM Regional approach to the rise of AI and its application in media.  Read Artificial Intelligence Shaping a New Kind of Journalism HERE.