February 11, 2024 • 3 min read with Matt Turner Welcome back to our Sunday edition, a roundup of some of our top stories. On the agenda today: Boeing lost its way. Other companies should take heed. The Apple Vision Pro is a mass experiment on the human brain. Americans are tuning out cable. Why do they still love the NFL? The case for bringing back cubicles. But first: Las Vegas, home of Super Bowl LVIII, is a popular destination for movers.

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George Rose/Getty Images Dispatch Betting big on Vegas  Sin City is Super Bowl City for the weekend.    And while many have jetted in for the big game, from regular fans to the billionaire types, others are making a more permanent move to Las Vegas.    Las Vegas ranked second for middle-class movers from out of state, according to a recent report based on 2022 tax data. Census data shows Vegas is drawing a large number of movers from California in particular.    One real-estate agent told BI that Vegas was “going to be the new LA,” while a recent arrival said he’d bought a $1.9 million home in Vegas that would have cost four times as much in Malibu, where he had been living.   It’s a reminder that the surge in migration that picked up during the pandemic is far from over, even if it’s slowed down.    And there’s still plenty of opportunity for cities like Las Vegas to sell themselves to potential new residents. Hosting major events like the Super Bowl can help.

Cameron Spencer/Getty Images; Jenny Chang-Rodriguez/BI Boeing is a wake-up call As the iconic plane manufacturer tries to make amends for the disastrous Alaska Airlines blowout last month, it’s becoming increasingly clear its problems run much deeper than loose screws and a blown-out door plug.    Boeing is an example of decades of American corporate philosophy gone awry. Instead of building safer, more perfect products, companies are focused on pleasing shareholders — and Boeing is just the tip of the iceberg.   Why Boeing needs a philosophical overhaul.

Apple; Mike Kemp/In Pictures via Getty Images; Alyssa Powell/BI The Vision Pro's scary side effect Apple’s newly released mixed-reality headset has the futuristic ability to capture the outside world and reproduce it within the device. It creates the kind of virtual environment that Apple — and competitor Meta — hope consumers will someday want to live in.   But researchers have found that long-term immersion in VR headsets can have some weird, messy results. Widespread VR-dwelling could change the way we perceive the world, ourselves, and reality as a whole. How the newest gadget could rewire our realities.   Also read: We unboxed the Apple Vision Pro. Here's what comes inside. I've been using Vision Pro for 48 hours. It feels like Apple is onto something.

iStock; BI Why are NFL ratings soaring? In a time when Americans are turning away from much of broadcast and cable television, the NFL is thriving. This season it notched the highest average viewership number the league has seen since 2015.   The media landscape has fractured into smaller and smaller niches. But the NFL has managed to transcend politics, age, race, location, and gender — and carved out a unique space in Americans' hearts and minds. How football has managed to bring Americans together.   Also read: From million-dollar private boxes to carpooling on private jets, here's how billionaires are doing the Super Bowl For Super Bowl advertisers, $7 million for a 30-second spot is just the beginning of an even bigger investment

iStock; Rebecca Zisser/BI Long live… cubicles? For years, the cubicle was a symbol of workplace disaffection. They were bland, beige, utilitarian, and ultimately axed in favor of Silicon Valley’s open-concept offices.    But now, as people are called back to the office after a few years of remote work, there’s a spreading nostalgia for the cubes of yesteryear. Workers are yearning for the privacy and focus that boxes once offered, and are calling for the revival of the once-hated cubicle.   How cubicles gained favor once again.

This week's quote "She's a blessing without even knowing it.” — Misha Wilson, cofounder of bracelet brand Erimish, on how Taylor Swift has affected the business’ sales.

More of this weeks top reads Shopify raised prices for its more expensive Plus plan. Tech layoffs are way down from last year. Why does it feel so grim? Amazon slashed hundreds of jobs at its One Medical and Pharmacy units. Business Insider revealed the identity of the man behind Litquidity. Travis Kelce wants people to check their credit score. Expert take: Why Gen Z workers film themselves getting laid off.

The Insider Today team Matt Turner, deputy editor-in-chief, in New York. Jordan Parker Erb, editor, in New York. Dan DeFrancesco, deputy editor and anchor, in New York City.