Hollywood is going through a rough time. Highly anticipated movies are flopping. Budget cuts and mass layoffs plagued even the largest companies this year. And a historic, dual strike doesn’t have an end date in sight.
The industry could use a win right now. And the release of the “Barbie” and "Oppenheimer” movies on the same weekend (a phenomenon called “Barbenheimer”) might just be its answer.
“While there are some signs of life for the theaters this year, Hollywood really needs ‘Barbenheimer’ to work, since so much attention and promotion have been poured into both films, and it comes amid a historic strike situation,” said Insider’s entertainment business correspondent Reed Alexander.
So if "Barbenheimer" soars — the films’ combined opening weekend box offices could bring in more than $200 million — here are a few possible reverberations:
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