From the Editor's Desk How to Fight a Price War Price wars—retaliatory cuts in prices to win customers—can devastate managers, companies, even entire industries. Yet they’re increasingly common in electronic and traditional commerce. Witness the great price battle of 1999 in the long-distance phone industry: after the dust cleared, AT&T, MCI, and Sprint all saw their stock prices dip by as much as 5%.  To survive a price war unscathed, you need weapons other than price cuts. Emphasize your product’s quality, for example, or superior service. This article outlines both non-price and price tactics that let you walk away with the spoils of war.  Continued here TradeBriefs: Newsletters for Decision-Makers! Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.  � Work Today's graduates make almost $10,000 less than their parents, after adjusting for inflation     Experts say sticking to a budget and having an emergency fund are key to staying afloat during the inevitable economic ups and downs. Most financial pros recommend having at least six months\' worth of expenses set aside, or more if you are the sole breadwinner in your family or in business for yourself. Work UPS to hire 100,000 holiday workers with Teamsters pay bump     \"We\'re proud to offer industry-leading pay for UPS part-timers, full-timers and seasonal employees alike,\" Nando Cesarone, UPS\' executive vice president, said in the release. \"We\'re looking forward to delivering yet another leading on-time performance this holiday season and helping thousands of workers kick off their UPS careers in the process.\" � Work Jamie Dimon says Americans are on an economic ‘sugar high’—and he’s urging clients to batten down the hatches and prepare for rates to hit 7%     More from Fortune: 5 side hustles where you may earn over $20,000 per year—all while working from homeWant more for your money? These 14 savings accounts have rates of 5% APY (and higher)Buying a house? Here\'s how much to saveThis is how much money you need to earn annually to comfortably buy a $600,000 home  Work Notebooks, Pens and Bulletproof Backpacks: A New School Year in America     Eli Saslow is a Pulitzer Prize winner and a writer at large for The Times. He travels the country to write in-depth stories about the impact of major national issues on individual lives. More about Eli Saslow � � � Work Two Tickets to History Sell for Six Figures     Based on old seating charts, the dress circle seats would have been across from Lincoln’s private box, potentially giving the occupants a view of the calamity or at least the aftermath, when Booth jumped onto the stage. Work 2 Men Plead Guilty in Attack on Transgender Woman Who Was Later Found Dead     There were 44 transgender or gender nonconforming people killed across the United States in 2020, and six of them, including Ms. Negrón, were killed in Puerto Rico, according to the Human Rights Campaign, an advocacy group for L.G.B.T.Q. rights. Last year, at least 34 transgender or gender nonconforming people were killed across the United States, a vast majority of them Black, the Human Rights Campaign said in a report released in November. Work Mum's the bad word: Most big Menendez donors won't say if they will keep backing New Jersey senator     Representatives for Comcast, AT&T, Blue Cross Blue Shield, Merck, General Atomics, Greenberg Traurig and Holtec International did not return requests for comment when asked if they would continue making donations to Menendez. Work Biden calls on Congress to fund government as Moody's and Wells Fargo warn of shutdown effects     Moody\'s added, \"In particular, it would demonstrate the significant constraints that intensifying political polarization put on fiscal policymaking at a time of declining fiscal strength, driven by widening fiscal deficits and deteriorating debt affordability.\" Work Trump blasts special counsel's gag order request in federal election case      Garland made the appointment, which allowed the investigator to work with a degree of independence from the Department of Justice, in response to Trump\'s launch of his 2024 presidential campaign. Work Billionaire Moguls and a Trillion Trees     Our colleagues Hiroko Tabuchi and Blacki Migliozzi report that fracking wells have increased their water usage sevenfold since 2011, using up nearly 1.5 trillion gallons of water, as operators have adopted new techniques. These hydraulic fracturing mega-projects, called “monster fracks,” have become the industry norm. Work California Has Banned Book Bans, Bucking GOP Censorship Trend     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work Julia Fox Opens Up About Sexless Relationship With Kanye West     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work Tech CEO Found Dead In Baltimore Apartment With Blunt Force Trauma: Police     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work Julianne Moore’s New Movie Is A Wild Tale Inspired By Mary Kay Letourneau Scandal     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work Olivia Wilde And Jason Sudeikis Reach Eye-Popping Settlement In Bitter Child Support Battle     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work Keke Palmer Has A Hilarious Response To Question About Darius Jackson Relationship     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work The Funniest Marriage Tweets To Get You Through This Week     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work These 44%-Off Whitening Strips Perform Just As Well As Crest's, According To Reviewers     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work Donald Trump To Visit Nonunion Plant During Autoworker Strike     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work 'I Was Pretty Blunt': Howard Stern Says Bill Maher Phoned Him About Their Feud     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work Watch Deion Sanders’ Son Shilo Spew Ugly Trash Talk At Oregon Before 42-6 Loss     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work GOP Senator Mocked For Saying Bob Menendez Should NOT Resign     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work Canada's House Speaker Resigns After Honoring Man Who Fought With Nazis     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work Senate Democrats Introduce Bill To Cancel School Lunch Debt Nationwide     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work Keanu Reeves' Girlfriend, Alexandra Grant, Explains Magic Of 'Falling In Love As An Adult'     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work Amazon Sued By FTC, 17 States For Allegedly Inflating Prices, Overcharging Sellers     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work Hattie McDaniel's Oscar To Be Replaced After Over 5 Decades Missing     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work Rob Menendez Announces Reelection Bid Shortly After His Father's Indictment     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work Police Investigating New Info In Ex-NFL Star's Death After Construction Accident     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work Ex-Prosecutor Explains How Cassidy Hutchinson Revelations Can Burn Trump     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. Work SoftBank-backed Improbable slashes losses by 85%, says pivot to the metaverse has paid off     The London-headquartered firm, one of Japanese tech investment giant SoftBank\'s biggest bets in Britain, was founded by Cambridge computer science students Narula and Rob Whitehead with the ambition of developing large-scale computer simulations and \"synthetic environments.\" Work Peloton co-founder and Chief Product Officer Tom Cortese is leaving the company     These days, subscription revenue is Peloton\'s primary revenue driver. Earlier this year, it announced a massive brand overhaul that elevated Peloton\'s subscription offerings and signaled the company is just as invested in its app as it is its hardware.  Work How the weight loss boom could affect the real estate market     Work What a government shutdown would mean for Medicare beneficiaries     © 2023 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information | Ad Choices FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions. Work Eddie Cue counters antitrust complaint over Apple's search alliance with Google by saying there was no 'valid alternative'     © 2023 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information | Ad Choices FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions. Work The S&P is heading below 3,000. Basic math (and a metric beloved by famed economist Robert Shiller) suggests it     © 2023 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information | Ad Choices FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions. Work Apple may be quiet on AI, but it’s also the biggest buyer of AI companies     Apple’s style is a contrast with that of Microsoft and Google who have been very public about AI products but more conservative in acquisitions. M&A has proven difficult given increased antitrust scrutiny, so these companies find ways to work with startups rather than buying them outright, Brendan Burke, an analyst at PitchBook, told Quartz. Just this week, Amazon said it will invest up to $4 billion into Anthropic, the maker of the AI chatbot Claude. The pairing of a big tech company with an AI startup echoes Microsoft’s relationship with OpenAI. Work Sen. Cory Booker, more than a dozen other Democratic senators call on Menendez to quit due to bribery indictment     Prosecutors said that during a raid last year on Menendez\'s New Jersey home and a safe deposit box, federal agents found more than $480,000 in cash, scores of gold bars and a luxury vehicle that were the \"fruits of [the couple\'s] corrupt bribery agreement\" with three New Jersey businessmen. Work Hunter Biden sues former Trump lawyer Rudy Giuliani over infamous laptop     \"I\'m not surprised he\'s now falsely claiming his laptop hard drive was manipulated by Mayor Giuliani, considering the sordid material and potential evidence of crimes on that thing,\" Goodman said. Work Taylor Swift Can’t Shake Off Her Fans’ Obsession Over Her Mystery Condiment At NFL Game     By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy. TradeBriefs Publications are read by over 10,00,000 Industry Executives