View in browser   PRESENTED BY NOVAVAX   Axios PM By Mike Allen · Nov 23, 2023 🦃 Happy Thanksgiving! Thank you for sharing your holiday with us, and please let us know how we can serve you better. Today's PM — edited by Noah Bressner — is 543 words, a 2-min. read. Thanks to Mickey Meece for the copy edit. 🚨 Situational awareness: The four-day pause in fighting between Hamas and Israel will begin tomorrow at 7 a.m. local time (midnight ET). The first group of hostages is set to be released around 9 a.m. ET. More from Axios' Barak Ravid.     1 big thing: Black Friday surf and turf Illustration: Sarah Grillo/Axios   Amazon is flexing its muscles against big-box store competition with the first-ever Black Friday NFL game. Why it matters: There's an epic battle to control consumers' wallets during the super-lucrative end-of-year holidays, Axios' Kelly Tyko writes. 📺 The big picture: Amazon is betting on consumers shopping while watching the game. The more people are home, the more likely they will be to shop the company's Black Friday deals instead of at brick-and-mortar retailers. "So if you were out, maybe you're going to rush home," said Jay Marine, Amazon's global head of sports. 🔎 Zoom in: Black Friday, the big-box Super Bowl, is projected to be the busiest part of the five-day shopping weekend that runs from Thanksgiving to Cyber Monday. Amazon is expected to blanket the broadcast with QR codes for Black Friday deals. The company's attempting to increase viewership by making the game (Jets vs. Dolphins, 3 p.m. ET tomorrow) free for non-Prime members, though an Amazon account is needed. That's different from "Thursday Night Football," which is also broadcast by Amazon but requires viewers to subscribe to Prime. Keep reading.         2. 🍗 Food banks squeezed Illustration: Shoshana Gordon/Axios   Food banks, squeezed by high levels of need and fewer donations, are bracing for a tough holiday season, Axios' April Rubin writes. Why it matters: High grocery prices mean consumers are less likely to donate food this holiday season — putting nonprofits in a tough spot for Thanksgiving and Christmas. 🔎 Zoom in: Feeding America — a nationwide network of food banks and meal programs — said there's heightened demand for food assistance across the country. Americans are also less likely to donate food this holiday season, according to a survey conducted by Divert, a food waste reduction company. Keep reading.         A MESSAGE FROM NOVAVAX Novavax is partnering to ensure public health     It’s cough/cold/COVID-19 season. What’s new for 2023: Novavax’s updated COVID-19 vaccine is available nationwide. Why you should care: You can help protect yourself, loved ones and colleagues by getting your COVID-19 vaccine.     3. 📸 Turkey Day scrapbook Photo: Jeenah Moon/AP NEW YORK — Beagle Scouts Snoopy and Woodstock sailed through the Upper West Side during the Macy's Thanksgiving Day Parade. Photo: Amanda Inscore/The News-Press via Reuters FORT MYERS, Fla. — Some well-dressed turkey trotters spotted running a 5K. Photo: Gregory Shamus/Getty Images DETROIT — A 10-yard strike from Green Bay Packers QB Jordan Love to Jayden Reed (above) was the day's first touchdown.         4. 💡 Slang at the kids' table Illustration: Natalie Peeples/Axios   It's giving ... thanks. Gen Z's internet-driven vocabulary isn't typically decoded by a dictionary — but older relatives may still want to be hip at the kids' table. We're here to help over the holidays, Axios' April Rubin writes: "It's giving" can be used alone or with another word. It means to give offa certain energy or be reminiscent of something. Today's holiday? It's giving thanks. The pecan pie? It's giving decadent. Used alone, "it's giving" has a positive meaning. That vintage coat? It's giving. The food on the table should be "bussin" — impressive or tasty. "Slay" isn't a threat. It's a compliment — a job well done.  More terms.         A MESSAGE FROM NOVAVAX Novavax is partnering to ensure public health     It’s cough/cold/COVID-19 season. What’s new for 2023: Novavax’s updated COVID-19 vaccine is available nationwide. Why you should care: You can help protect yourself, loved ones and colleagues by getting your COVID-19 vaccine.