A print version of the Lancashire Evening Post has been created with a button to allow readers to press the newspaper and play audio. The "smart" newspaper is the latest prototype from an 18-month research project led by the University of Central Lancashire. Called Interactive Newsprint, the project aims to find a way of connecting a print newspaper to the internet, which researchers believe could offer news organisations new ways of discovering exactly which articles and adverts readers are interested, much in the same way as they gather audience data from content viewed online.
Paul Egglestone, digital coordinator at the School of Journalism at UCLan and lead on the Interactive Newsprint project, told Journalism.co.uk that the prototype just released will allow the team to carry out further research.
Egglestone and his team released earlier prototypes to demonstrate to the tester communities "what the technology was capable of". The new version will be demoed at the London Design Festival next week. "People can interact with it and we may do some live research," Egglestone said.
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