Netflix's very good week — strong earnings, rising stock and a blockbuster deal with the WWE — cemented its victory in the streaming wars, Axios' Sam Baker writes. 📺 The big picture: Netflix's combination of original content and reruns has been the backbone of its success so far, and now it's positioning itself aggressively for a new phase that relies more heavily on live broadcasts. - Every major streamer has produced some hit original shows. But unlike many of its competitors, Netflix also has continued to spend big on a library of licensed content — giving subscribers a reason not to cancel even when there's no new marquee title to watch.
👀 "Netflix has the reputation of being a service for browsers — the place to go when you don't necessarily know what you want to watch," The Ringer wrote recently. - Netflix subscribers watched 800 million hours last year of the original show "The Night Agent." They also watched 600 million hours of "Suits," which premiered during the Obama administration.
🏈 What's next: Live sports — mainly football — is still the biggest thing that happens on any screen, and some of Netflix's competitors, mainly Amazon and Peacock, have made more aggressive moves to claim a piece of that action. - But Netflix got closer this week with its deal to stream WWE's "Raw." It's a way to cement livestreaming as a core feature of the platform and a property that's at least adjacent to real sports.
Share this story. |
No comments:
Post a Comment