“HBO is not TV. It’s HBO,” said Warner Bros. Discovery’s JB Perrette onstage at the Warner Bros. lot on Wednesday, repeating the premium cable network’s iconic slogan. “It needs to stay that way.” And to do that, it seems, the top brass at WB Discovery has created Max, a rebrand of the HBO Max streaming service that will also incorporate programming from Discovery, which includes everything from the Chip and Joanna Gaines empire to 90 Day Fiancé. The removal of HBO from the platform’s name seems at first like a major blow to the prestige-TV juggernaut—Logan Roy surely would not be pleased. But as Natalie Jarvey explains in her rundown of everything you need to know about the rebrand, it’s an effort to create a streaming service with an even broader reach. When the new service launches on May 23, we’ll see if they actually made that happen.
Elsewhere in HWD, Richard Lawson pores over the highlights of the newly announced Cannes Film Festival lineup, including everything from Indiana Jones to a Todd Haynes film exploring the fallout from a tabloid relationship. Anthony Breznican digs into what might be the most significant of the new shows announced at the Max presentation yesterday: a Harry Potter series overseen by the now controversial author J.K. Rowling. David Canfield talks to Andor star Diego Luna, who as an executive producer on the series has taken a very active role in shaping the story of the character he first played in 2016’s Rogue One. And Chris Murphy has the complete history, so far, of the candy-colored summer movie that already has everyone’s attention: Barbie.
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