American appetites haven't caught up to the climate crisis. The cult-like following that Chipotle and other chains have — Taco Bell even inspires weddings— is a reminder that perhaps nothing is more American than fast food.
But our devotion to burgers and burritos creates a major dilemma for chains that have pledged to reduce their climate impact: Trimming some of the meat from the menu risks angering customers, but failing to do so puts the planet at risk.
That’s because reducing methane emissions from cattle is one of the fastest ways to slow global warming.
As part of the new series, “The Great Transition” — from Insider’s One Planetclimate-action initiative — our senior reporter Catherine Boudreau lays out how fast-food brands could make a difference by shaping tastes and the market.
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